Fevicol Advertisement

As a part of my second year Introduction to Advertising project I made 3 advertisements for Fevicol in collaboration with my partner Darshana Kastiya.

Our campaign "The Everlasting Bond" focused on the bond that humans have with each other and with the environment they live in. They are able to form relationships which are impossible to break just like the bond Fevicol creates.

We personified the bond of Fevicol, gave it a human touch to connect with the audience.

Our main aim was to do something different, something which Fevicol has not done before,

It has always come up with brilliant ads but it has always used the humour appeal.

For our Project we used the Emotional appeal and named it as 'The Everlasting Bond', which stands true metaphorically and factually.

https://www.youtube.com/watch?v=hxEWYp7_Gj0

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